The potential impact of fundamental value, market value, and firm size as moderator variable on firm value at Indonesia palm oil company

In palm oil entities on the Indonesia Stock Exchange, company size is one of critical factors in company's success to generate better value. This study aims analyze effect fundamental and market value firm with as a moderating variable listed Exchange for 2014 - 2020. The population this plantation processing companies. used purposive sampling obtained eight companies seven years observation—data analysis using PLS-SEM an error rate 5%. Fundamental ratios have positive but not significant value, except However, cannot moderate relationship between Then ratio 30.3%, rest influenced by other factors, while 85.2%, influence rest. Investors should choose issuers higher ROA book values. Company does strengthen share price entities, where factor that determines investor decisions.